Here’s a collection of projects I’ve worked on and their impact. In summary, they include:

Checkr: I lead products through the full design process, from research and inception to definition.

UCSF: I did the information architecture and interaction design for the HIV+ Treatment App, WYZ.

Tophatter: I conducted user research, informed product strategy, designed animation, studied interaction design, built prototypes, and did usability testing for Tophatter’s mobile app and website.

Checkr - company that’s run 80+ million background checks

I built an internal dashboard so that Checkr employees could have better visibility into customer accounts. In building this dashboard, I:

Exposed, organized, and contextualized all settings (and deprecated irrelevant ones)
Improved information architecture to speed up workflows
Reduced reliance on impersonating customer accounts to see settings
Promoted internal self-service to reduce the need to file engineering tickets

Internal dashboard

Content design and information architecture

Launched March 2021

Customers could not create or change rules around motor vehicle records without contacting Checkr support, which caused a lot of operational overload. I designed a product experience to let customers have transparency and create their own motor vehicle record rules. These rules are applied to Candidate records and provide an assessment value for consistency and speed in adjudication.

Motor Vehicle Records rules creation

Product design

Launched January 2022

UCSF - leading university dedicated to promoting worldwide health

WYZ - helps youth living with HIV+ manage medications

Information architecture and interaction design

Designed December 2018; Implementation on pause because of funding

WYZ felt outdated and users were not engaging with the app to track adherence or improve knowledge about their condition. As a Design Consultant for WYZ, I aimed to tackle these challenges. I asked about adherence upfront and I improved the information hierarchy and navigation to make the app feel more modern, interactive, and accessible.

Tophatter - discovery shopping marketplace with 90-second auctions

International Scheduling Performance Page

User research

April 2017

I traveled to Shanghai, China to meet with key sellers to identify their needs and design better seller tools. From their feedback and my experience as an Account Manager, I designed a Scheduling Performance page to automatically surface scheduling blocks/constraints and provide real-time actionable advice. Based on our Seller Satisfaction survey, the Scheduling Performance page increased understanding of how items are scheduled on Tophatter by 17%.

TOPMystery Deal

Product strategy

September 2018

I came up with the idea and designed TOPMystery, a “lotto scratcher” feature that reveals a discounted price of the item, to better surface supply and improve the discovery shopping experience. TOPMystery had a high interaction rate with 65% of viewers scratching to reveal the deal.

Spin to Reveal Price

Animation

October 2018

To make catalogs as exciting as auctions, I designed a “SPIN to Reveal Price” button on Android, iOS, and Web that gives the perception of a random price. “SPIN to Reveal Price” increased payer conversion rate by 16% on Web, 12% on Android, and 6% iOS.

Daily Check-In Bonus

Interaction and visual design

October 2018

I created the Daily Check-In feature to incentivize more people to visit Tophatter daily and reward loyal shoppers who visit 7 consecutive days in a row. Daily Check-In increased views per weekly attendee by 3% without hurting net gross margin.

Deals Page

Interaction design

January 2018

I designed a Deals page to offer more variety. I used alive design with urgency and scarcity timers, infinite scroll, and real-time sorting of claimed deals. The Deals page improved catalog conversion rate by 5x without cannibalizing auction paid Gross Transactional Value/attendee.

Android Item Details Redesign

Interaction design

July 2018

Item details were not easily digestible; there were no product reviews, the price was not attention grabbing, images were small and not swipeable, and there were two competing CTAs with equal weight. Here are my changes:

Added product reviews with avatars to build credibility and give buyers a gauge of whether or not the product would meet their expectations.

Took price out of the CTA and made it more prominent.

Made product images bigger and swipeable and replaced the image thumbnails with a carousel so buyers can better navigate through the images.

Added a dynamic anchored Buy Now Button that lets shoppers get more information and easily take action when they’re ready.

In addition to the design, I took initiative to define parameters on our item descriptions and created seller description guidelines.

Auction Experience Redesign

PROTOTYPING AND USABILITY TESTING

Designed May 2018; Not Implemented

The current auction experience overloads first-time users with information. I designed a new auction experience to reduce cognitive load while still creating a sense of urgency. I built a prototype using Flinto and did three iterations of usability tests through UserTesting.com. I found that the redesign was successful - shoppers quickly understood Tophatter is an auction site with real time auctions and fast, live bidding happening, intuitively pressed on the product image to take action, and conceptually understood the countdown timer.

Wall of UI/UX

Design feedback and collaboration

April 2018

I turned a wall in the Tophatter office into The Wall of UI/UX, where I showcased my final designs for upcoming projects and invited questions and feedback.

Other Projects

Here’s a collection of projects I’ve worked on and their impact. In summary, they include:

Checkr: I lead products through the full design process, from research and inception to definition.

UCSF: I did the information architecture and interaction design for the HIV+ Treatment App, WYZ.

Tophatter: I conducted user research, informed product strategy, designed animation, studied interaction design, built prototypes, and did usability testing for Tophatter’s mobile app and website.

Checkr - company that’s run 80+ million background checks

I built an internal dashboard so that Checkr employees could have better visibility into customer accounts. In building this dashboard, I:

Exposed, organized, and contextualized all settings (and deprecated irrelevant ones)

Improved information architecture to speed up workflows

Reduced reliance on impersonating customer accounts to see settings

Promoted internal self-service to reduce the need to file engineering tickets

Internal dashboard

Content design and information architecture

Launched March 2021

Motor Vehicle Records rules creation

Product design

Launched January 2022

UCSF - leading university dedicated to promoting worldwide health

WYZ - helps youth living with HIV+ manage medications

Information architecture and interaction design

Designed December 2018; Implementation on pause because of funding

Tophatter - discovery shopping marketplace with 90-second auctions

International Scheduling Performance Page

User research

April 2017

TOPMystery Deal

Product strategy

September 2018

I came up with the idea and designed TOPMystery, a “lotto scratcher” feature that reveals a discounted price of the item, to better surface supply and improve the discovery shopping experience. TOPMystery had a high interaction rate with 65% of viewers scratching to reveal the deal.

Spin to Reveal Price

Animation

October 2018

To make catalogs as exciting as auctions, I designed a “SPIN to Reveal Price” button on Android, iOS, and Web that gives the perception of a random price. “SPIN to Reveal Price” increased payer conversion rate by 16% on Web, 12% on Android, and 6% iOS.

Daily Check-In Bonus

Interaction and visual design

October 2018

I created the Daily Check-In feature to incentivize more people to visit Tophatter daily and reward loyal shoppers who visit 7 consecutive days in a row. Daily Check-In increased views per weekly attendee by 3% without hurting net gross margin.

Deals Page

Interaction design

January 2018

I designed a Deals page to offer more variety. I used alive design with urgency and scarcity timers, infinite scroll, and real-time sorting of claimed deals. The Deals page improved catalog conversion rate by 5x without cannibalizing auction paid Gross Transactional Value/attendee.

Android Item Details Redesign

Interaction design

July 2018

Item details were not easily digestible; there were no product reviews, the price was not attention grabbing, images were small and not swipeable, and there were two competing CTAs with equal weight. Here are my changes:

Added product reviews with avatars to build credibility and give buyers a gauge of whether or not the product would meet their expectations.

Took price out of the CTA and made it more prominent.

Made product images bigger and swipeable and replaced the image thumbnails with a carousel so buyers can better navigate through the images.

Added a dynamic anchored Buy Now Button that lets shoppers get more information and easily take action when they’re ready.

In addition to the design, I took initiative to define parameters on our item descriptions and created seller description guidelines.

Auction Experience Redesign

PROTOTYPING AND USABILITY TESTING

Designed May 2018; Not Implemented

Wall of UI/UX

Design feedback and collaboration

April 2018

I turned a wall in the Tophatter office into The Wall of UI/UX, where I showcased my final designs for upcoming projects and invited questions and feedback.